Daniel Lloyd retains Abracs, Propack support as new BTCC livery revealed

Daniel Lloyd retains Abracs, Propack support as new BTCC livery revealed

Daniel Lloyd will retain the support of long-term backers Abracs Ltd and Propack Direct Mail Ltd after extending his partnerships with the two Yorkshire-based firms for the 2022 British Touring Car Championship season.

News of the extended partnership with two of his major partners comes on the same day that Huddersfield racer Daniel revealed the striking livery that will adorn his EXCELR8 Motorsport-run Hyundai i30 Fastback N for the new campaign, with the covers coming off the car during the annual BTCC Season Launch event.

Daniel will now hit the track at the high-speed Thruxton circuit in Hampshire to conclude his winter testing programme before the new season gets underway at Donington Park in under two weeks time.

International power tool accessory company Abracs Ltd first supported Daniel back in 2018 as he secured the inaugural TCR UK title.

Since then the York-based business has reaped the benefits of its involvement with the Yorkshireman thanks to the networking opportunities it has provided with potential customers across the automotive industry.

Direct mail and digital print specialist Propack Direct Mail Ltd is one of Daniel’s oldest partners having supported his racing activities since he made the move into competitive motorsport.

Since then, the company – which operates across a wide range of business sectors – has used its relationship with Daniel to not only improve brand awareness, but also to make use of the extensive corporate benefits of being involved with a race winning driver in the most high-profile racing series in the UK.

Abracs and Propack both feature on the livery of Daniel’s Hyundai race car for the year ahead and will also be prominently positioned on his race helmet over the course of the ten round, 30 race BTCC season – offering fantastic levels of brand exposure thanks to an unrivalled free-to-air TV package with ITV.

Additional space on the #123 Hyundai i30 Fastback N is still available for potential sponsors, with interested parties invited to contact Daniel directly on daniellloydracing@googlemail.com for further information.

Daniel Lloyd said:
“I’m delighted to welcome Abracs and Propack back for another season, and want to thank both companies for their ongoing support heading into 2022.

“The BTCC is a fantastic platform for any company, and we have been able to work hard with Propack and Abracs – as well as my other partners – to ensure that they can fully maximise their investment, and enjoy the many benefits of being involved in such a high profile series.

“I’m looking forward to working alongside both Propack and Abracs during the year ahead, and welcoming them – and their guests – trackside to once again experience all the thrills of the BTCC in person.”

Alex Gowans, Director Sales & Marketing for Abracs Ltd, said:
“We are absolutely thrilled to continue the relationship with Dan that started in his TCR UK-winning campaign, and to see the new livery that he will run this season.

“To see his progression throughout his career mirror our growth as a company has been sensational ride and as official suppliers to his Hyundai race team, and flagship sponsors of Dan himself, we’ve solidified ourselves as market leaders within the automotive power tool accessories market.

“We have got big ambitions for this season, and are looking forward to seeing Dan continue to thrive on track.”

Jason Clough, Managing Director Propack Direct Mail Ltd, said:
“As a business, Propack has undergone a period of growth over the last few years. This growth has gone hand-in-hand with a number of significant investments in the business, in terms of both technology and our service offering.

“We are breaking new ground with our approach to direct marketing and developing highly sophisticated methods to allow our clients to communicate better with their customers. Over the last few years our enviable service offering has allowed us to attract a number of new clients, including Moonpig, Tui UK Ltd, and KCOM.

“In order to continue to grow, we must constantly promote our business. Our on-going partnership with Dan is now more critical to our development plans than ever before. We are very excited about this renewed relationship and our sights remain firmly fixed on capitalising on the opportunities it affords us.”